Rani Plast helps Hartwall achieve its ambitious sustainability targets


Hartwall aims to use only recycled materials in all its packaging. Cooperation with Rani Plast plays an important role in achieving this goal.

When asked about Hartwall’s sustainability targets, Asko Sipola, the company’s purchasing manager, tells it like it is. The subject of sustainability is high on Hartwall’s agenda, and the company’s aim is to use packaging material containing 100 percent recycled content by 2025. Hartwall has divided their packaging material into different categories: glass bottles, labels, PET bottles, barrels, BIB bags, beverage shrink films, cardboard, and labels. The raw material for the company’s glass bottles, paper labels, and PET bottles is derived from 100 percent recycled material. Packaging material containing recycled material is developing fast in the plastic industry and the seamless collaboration with Rani Plast is of paramount importance to Hartwall.

Availability of high-quality recycled raw materials of crucial importance

Rani Plast and Hartwall started working together 6-7 years ago. RaniCollationShrink EcoL, a beverage shrink film for Hartwall’s well-known Jaffa and Novelle Citronelle multipacks, is the most recent result of the companies’ collaboration.  

“Our consumers put a high value on green issues and we all share the view that we need to reduce our climate footprint. Following our sustainability goals is asking a lot of suppliers like Rani Plast, one of the two main suppliers of beverage shrink material. They must have access to high-quality recycled material, and the films’ technical properties need to be compatible with our high-speed production line,” explains Sipola.

Following Hartwall’s sustainability goals is asking a lot of our suppliers – they must have access to high-quality recycled material.

Asko Sipola

RaniCollationShrink EcoL protects Hartwall’s classic bottles

Hartwall currently uses RaniCollationShrink EcoL for its cases of Novelle Citronelle PET bottles. The film is also used for cases of Jaffa and six-packs.

“We made a deliberate decision to use a shrink film made from recycled material to achieve our sustainability goals. While we want to use attractive and high-quality packaging film, we understand that the print quality of recycled material is inferior to that of virgin material. We are very happy with Rani Plast’s shrink films, and our consumers know that packaging made from recycled material might have a different finish in comparison with other materials,” says Sipola.

Rani Plast prioritises plastic recycling

Finland has made a significant investment in recycling, and the country’s waste sorting development is ongoing. Industrial plastic waste is of high quality, and a brand-new re-granulation facility will be operational in Rani Plast’s Bjölas factory soon. The facility will help the company better meet customer demand for recycled material. The new facility won’t only turn Rani Plast’s production spill into new granules but will also process plastic waste from the company’s industrial customers in the future.

“We are pleased that our customers have ambitious sustainability goals that support a circular economy. We are collaborating with customers and machine suppliers to increase the share of recycled material in our packaging films. The investments we’ve made in our new production line will support our increased use of recycled material,” adds Rani Plast’s sales director, Dennis Granqvist.

We are collaborating with customers and machine suppliers to increase the share of recycled material in our packaging films.

Dennis Granqvist

Finnish property owners are required by law to provide residents with the opportunity to recycle. Sipola, however, is concerned about the thoroughness of Finnish residents’ waste sorting. Just a little piece of glass or metal will make plastic waste unsuitable for use as raw material. Households need to follow the example of the plastic industry and improve their waste sorting.

“With regard to our 2025 sustainability targets and increased use of recycled materials, we are proud to say part of our raw materials already contain 100 percent recycled material. All our packaging cardboard will contain 90 percent recycled raw materials by the end of this year. Right now, the percentage of recycled raw material in our plastic is 70 percent. Increasing the share of recycled content and the development of recycling projects is of crucial importance to us,” concludes Sipola.

Do you want to know more about our high-performance beverage shrink films?

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Magnus Lundén

Sales Manager
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Satu Kauppinen

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