Packaging for Life

When we at Rani Plast contemplated our future, one phrase resonated profoundly: packaging for life. What does “packaging for life” mean? It is straightforward. We provide products that protect your goods and simplify the daily lives of the millions of people who use them. From waste bags and food packaging to agricultural films and industrial films, our products are developed to bring about practical everyday improvements.

CEO Stefan Kaptens explains the rationale:

– We are experts in what we do. But we want to keep improving our products and production methods in order to provide you, our customer, with the best solutions available on the market.

We are now aligning our expertise with our shared objective: to become the preferred choice for smart and sustainable packaging.

Stefan Kaptens, CEO

The company’s new strategy will make the best use of our strengths: product development, sustainability, quality, customer service, and our workforce.

– In recent years we have made large investments in our factory, and now have one of the most advanced machine fleets. We are now aligning our expertise with our shared objective: to become the preferred choice for smart and sustainable packaging.

Tailored solutions for customers’ needs

However, our commitment to quality doesn’t refer only to our products; it involves dealing with industry challenges. Sales Director Dennis Granqvist explains that it’s about cultivating long-term partnerships, where the partners develop packaging solutions together. Achieving shared goals through collaborative efforts fosters trust, echoing the company’s vision: In Rani we Trust.

– Our customers are also concerned with how to achieve their sustainability objectives, and they can use us as a sounding board for their ideas. We encourage our customers to entrust us with problem-solving. As experts in packaging and leaders in sustainable production, we can develop solutions to match your needs, whether it’s increasing the proportions of recycled or bio-based raw material, for example, or developing ever thinner films. Our values, crafted with your needs in mind, prioritise mutual respect, reliable delivery and simplified processes. This underscores our accessibility and dedication to exceptional customer service.

– With us, you can count on receiving prompt, personalised responses, whether it’s about products, delivery periods, or inquiries about environmental data or CO2 values, says Dennis.

Committed to quality

Stefan Kaptens characterises the new strategy as a plan to make full use of the factory’s capacity and to meet customer demands. He points out that the company’s commitment to quality strengthens the entire supply chain and improves cost-effectiveness, even though Finland is not a low-cost country.

– The strategy also embodies a significant commitment; we care. This signifies the company’s dedication to its employees, and our concern for each other, our customers, and partners. Establishing trust and fostering lifelong relationships entails honouring our commitments without fail, and down to the smallest detail. Our customers, suppliers and end-users must be able to rely on us, while we continue to build trust with our owners and in our society.

Thanks to our skilled workforce and the most modern machinery, we can continually improve our products, fulfilling our mission to simplify your everyday life.

Stefan Kaptens, CEO

Stefan summarises:

– Ultimately, it’s about ensuring our ability to consistently deliver quality packaging for your products, now and in the future. With a skilled workforce, coupled with the most modern machinery, we can continually improve our products, fulfilling our mission to simplify your everyday life. Packaging for Life means safeguarding everyday products. Just glance around your kitchen, bathroom, or garage — you’ll find an array of items that require safe, secure, and sustainable protection. And that’s precisely where our expertise lies.

Read more:

This marks the first of two articles on our new strategy. In the next installment that will soon be published, we delve deeper into our approach to sustainability and its effects in our daily production.